NK Podcast: Leading H.E.R. Way

Ep 51: Service Series w/ Lauren Litt - The Entrepreneurial Guide to a Stress-Free Social Media Routine

• Nikisha King | Certified Life & Business Coach • Season 2 • Episode 51

Share episode

 Welcome to this electrifying episode where we unravel the power of social media in transforming your business landscape.

Today, we're joined by digital marketing maestro Lauren Litt from Little Shameless Plug, who will guide us through the mystique of social media and its profound impact on your entrepreneurial ventures.

Whether you're battling marketing fears or simply looking to enhance your online presence, this episode is your gateway to mastering SM platforms and how this can be of service to your clients .

In this episode, you'll take away:

1. Adapt and Overcome: Hear the inspiring story of Bob and his olive oil shop, which, through strategic social media use during the pandemic, turned potential setbacks into a story of survival and success. Discover how adapting your approach can lead not just to recovery but to a thriving business that stands out in a crowded market.

2. Build Genuine Connections: Learn the crucial art of pacing your social media efforts to spark genuine engagement without the risk of burnout. We delve into strategies for nurturing relationships that go beyond mere transactions to create a loyal community around your brand.

3. Craft Your Unique Strategy: Get the inside scoop on creating a tailored social media routine that aligns perfectly with your business goals. Lauren Litt shares her secret sauce for engaging a niche audience, making your brand not just seen but felt across the digital space.

If you've felt overwhelmed by social media marketing or unsure how to leverage it to provide an amazing service for your clients, this episode is a can't-miss.

Click on those three dots and share this with a friend who might be struggling to transform your approach from overwhelming to outstanding.

Enjoy a special gift from Lauren - A free video series to help you build engagement called the Daily F.I.T

How to Connect with Lauren Litt:


How to Work with Nikisha (Your Certified Business & Life Coach):

Six months from now, would you like your business to be unrecognizable?
Schedule a FREE consult to learn about THE SOLOPRENEUR INITIATIVE! A 1:1 private coaching six-month program for solopreneurs who want to:

  • Managing Work-Life Stress
  • Finding Your Direction with a Clear Plan
  • Developing Confidence in Your Numbers
  • Finding Fulfilment in Your Brand


Check out our content on Instagram > NK Focus Formula

Nikisha King:

Hello, gorgeous, welcome to NK Production Leading Her Way podcast, where we see the human, evolving and resilient spirit in you. I am your host, Nikisha, and welcome to the service series. Today I'm gonna introduce you to Lauren Litt, the genius behind Lil Shameless Plug and the creator of the Get Social Happy Revolution. Now Lauren has transformed the dreaded social media chore into a joyful, effortless endeavor for business owners like you and me. Imagine a social media plan that blooms beautifully with minimal effort from us. Lauren is making this possible.

Nikisha King:

Since launching her business in 2014, lauren has been the secret weapon for a diverse array of clients, from solo entrepreneurs and local shops to coaches and even an Oscar-qualifying film festival. Her mission To ensure your voice not only gets heard but shines on social media, regardless of your previous anxiety, your doubts. She helps to make your message an impact, no matter your business type, online or physical. Discover how social media transcends mere marketing, evolving into a platform for delivering extraordinary service to your valued clients. Let's dive into episode 51 with Lauren Litt. Hello, gorgeous, welcome to Leading Her Way podcast, and on today's episode I have Lauren Litt, and I'm so excited to speak to her. Today we are talking about marketing. We're talking about how that can help serve your clients. So let's get to it. So, Lauren, if you can introduce yourself based on what you do, why you do it and how amazing it is to do what you do, Okay, what, why and amazing.

Lauren Litt:

Hello everyone, my name is Lauren. That is my reminder to take my medication, which I already did. Yay, hi everyone. My name is Lauren Litt.

Lauren Litt:

My company is Lil Shameless Plug and we love helping people who don't like social media but know they need it for their business.

Lauren Litt:

And the reason why I do what I do is many years ago, I actually had a very horrible experience online. We now call it doxing. Back then, it was MySpace days. We didn't have a word for it yet and I know how scary this marketing can be and this online situation can be, but I also know the incredible power that these platforms have and I want to make sure, since we're speaking of service, that you are not doing yourself a disservice by not taking advantage of the free tools to you, because we are living in the 21st century. We have the ability to help people all throughout the world with what you do and connect with those perfect individuals, and I would hate to see you leave this to the side. So that's what I do and why I do it, and the amazing thing about it is to see people when they hit their stride, when they really realize that they are capable of doing this, they didn't need anything other than a little bit of confidence and understanding about how platforms work in order to really make it work for them.

Nikisha King:

Now, what is the power you see in the platforms? Why do you believe this is a powerful social media, something that we should be using?

Lauren Litt:

Yeah, I don't know if y'all know this, but people put a lot of money into creating these social media platforms. There are some of the most brilliant minds of our time working on these social networks, figuring out how to get people onto these networks, figuring out how to keep people on the network, keep people interested in the network, and so by, as a business, utilizing these tools, it's like we get to leverage the small budgets we have as small businesses into huge marketing platforms. We can't send out a little newspaper ad to get to as many people as we would by consistently reaching out on LinkedIn or consistently reaching out on Instagram.

Nikisha King:

Right. It's so interesting because what I think that happens to a lot of entrepreneurs with marketing and social media. There's a lot of stories we tell ourselves right Like one. Marketing and social media there's a lot of stories we tell ourselves right Like one. This is a hard work. It's a lot. I'm overwhelmed, I'm stuck Right and I'm with you guys. So please don't think I'm talking about you. I'm talking about all of us because I'm with you. Yeah.

Lauren Litt:

Me too, I'm also there I've gotten better.

Nikisha King:

But the funny thing is my husband constantly buys things from social media ads and I'm like what is this?

Nikisha King:

And it's amazing, because he's not that human, he's not on social media all the time but like, no, like he doesn't get on. And what can I say? Intentionally buy. He's scrolling at funny videos and something comes up and he purchases something. And I'm always amazed because I thought I was the shopping person in our household. But no, I'd rather go to a store, I'd rather go to a website store like an e-commerce, but for some reason they get him and I would think he wouldn't be the person. So, with that in mind, it does work, because he's not that human being. He doesn't like shopping people. He doesn't like it. So how do they keep getting him? And they get him for things that when I mean, like we have a beautiful little living room side table, it's only one. It came off of a boat. Like when he ordered it it was somewhere overseas. For him to even trust it, I was like, how are you trusting this Right? Like there are moments. So I know that it works.

Nikisha King:

I love that he's decorating for you yes, like yes, and it's a really beautiful piece and it has function and it has its place, but I just know that it works. So, with that story, I want people to really really listen to this episode and understand why social media marketing is something that we can use even when you're uncomfortable, and we're definitely going to share Lauren's information so you can get to her because she's going to help you with that. But here's the next question for you, lauren Great. Here's the next question for you, lauren Great. Why is it important to entrepreneurs, business owners, to build a marketing blueprint for their business? What makes that such an important thing to do?

Lauren Litt:

Well, because we don't want you to be overwhelmed, you know, we don't want you to have to guess every week what is it that I'm supposed to do this week on my marketing platforms. The easier we can make it for you, because I know y'all. I also run a business. I have employees. Marketing is the last thing I'm thinking of for myself, because I'm working on it all day for other people. So when I know, oh yeah, this week I'm going to go live on Friday and I'm going to be in my stories several times a day and then I'm going to post once to LinkedIn, I know my specific actions, so it's easy to do.

Lauren Litt:

Versus what? What do I? I don't know what to do this week. I need to do something right? What is it that I need to do? And the other reason it's important is you all are so busy. Again, I'm a business owner too. I know how busy we are. We need to be realistic. A lot of times, when you are hearing what you quote unquote should do online, it is through the lens of a social media expert who spends 40 to 60 hours a week with their team doing social media, or it's from an influencer who, again, that is their job. That is all they are doing. You are an entrepreneur, you are a small business owner, you are running a team, creating your product, serving your people and marketing. So let's figure out how much time you actually have and then apply your blueprint to that time. Right, let's make that work.

Nikisha King:

Right, such a valid point. I like the point of planning. There's a thing and I don't know what's going to happen within the world, but, like we're entrepreneurs, we don't plan, we just try to execute all the time from a place of what I feel like today. Yeah Right, we don't have an actual. It's Monday, we call it Monday hour. We sit down, brain dump what we're getting done for the week, what's the goal for the week, what am I trying to accomplish? And when you do that and you have an understanding of what the goal is at the end and you sit down and you write all the steps or what you have to do to get to that end for the week. Now, when you come Tuesday, wednesday, thursday, you know what you have to do, so you just get to it.

Nikisha King:

And planning is such an important part of our journey in building a brand, a business, our teams, everything. So I love that you share this whole social media marketing blueprint. Let's plan this together. Now here's the thing I want people to know how marketing serves their client. I want them to understand how it serves their market. Because, think about it, if I'm out here marketing my business right, and I'm speaking to my market. There's something that I'm doing. Share a little bit more about that, lauren. What's happening when people have this blueprint?

Lauren Litt:

So I want to share a rule of marketing with you all so you understand why we have to have a consistent presence in order to be able to help the people we want to help, and this rule is called the rule of seven. Now it's really more like the rule of 10, 11, 12 plus, because we are all inundated with stuff so often these days. What the rule of seven states is that someone needs to see your message, be aware of you, have a touch from you in some way, shape or form, seven times before they even recognize that you're you Meaning like y'all. This is why Coke still spends a gajillion dollars a year on advertising. They didn't stop in 1952 when they were the best drink right. They continue to advertise every single year. We all see the Super Bowl Coke ads. We're there. They do that because they know if they stop advertising, they will stop having sales of their product because it is no longer top of mind for people.

Nikisha King:

That's true Especially with all the health apps going on. I don't drink dark sodas anymore.

Lauren Litt:

I've never. I can't drink soda, so I haven't since I was a little little child. Occasionally I sip from my husband's and I'm like this is what you're drinking To each their own, and I'm like this is what you're drinking to each their own. But yeah, like it's. These are things that we need to do.

Lauren Litt:

So the reason why you want to be consistent in your marketing for your client is your client has an awareness scale, right. They have pain in some form that you are solving, and it could be, like you know, I help people with social media. It could also be that you sell a phone case. Look, mine's broken. I need a new phone case, right. Whatever it is that you're doing, there's something that I need and unless, like your husband was like we need a side table, I'm going to buy this side table, because that message went through him and I bet if we were able to look back through the feed, it would have hit his feed 11 or so times before he ever clicked on it to go purchase it to be sent to you from China or wherever it was yes.

Nikisha King:

Yes, I don't think it was a one-time thing, I think he kept seeing it and had him click to go further into their funnel, absolutely.

Lauren Litt:

I love painting my nails and so I'm always obsessed with, like, the new nail polish and how can I get better nail polish? And there is this new nail polish, green Flash, that I have been looking at for months now and I keep thinking I'm going to buy it. And then I don't buy it and they keep sending me like, ooh, now it's on sale, I'm going to buy it. You all, it's going to happen, but it takes time. So if you are giving up on your client before they have that time in their brain to actually realize, oh yes, this is the answer to my problem that I have, you're not serving them, you're not helping them the way we know you can.

Nikisha King:

Right, that's such a good point and you're right. I think that's the thing, Cause when I do, I feel like I do semi. So what that means is I'm still out there. My face is out there, Cause people tell me my when. I mean by they tell me they go. Man, I see you everywhere and I'm like what are you talking about? I feel like I'm nowhere Right, Like me personally. And for them to say I'm everywhere, like my community, my people, in my social media. They always see me, but I'm like how can I do it more and how can I do it more specific to my people? Because that's where I usually feel like I get lost.

Nikisha King:

So say that someone is clear about their market or their ideal client. Do you have any tips for them and how they should show up? What would that blueprint look like where they can speak to that ideal client? Would they do two times a day? Would they do Monday, Wednesday, Friday? Give us something a little bit easier, because I know we usually access and I know one day is not going to cut it, but what's something you feel like could be in the middle somewhere?

Lauren Litt:

Well, I think that the great misconception that business owners have around social media is that you have to be posting great content consistently, and we all know that really good content takes time. You curating this podcast and finding the right guests to serve your audience. It takes time, and so we're not going to be able to, as solopreneurs, put out fantastic content every day. But 50% of good marketing, especially on a social platform, is the engagement piece, and I bet you anything. You have time to put out one piece of content a week and then engage five days. Right, you have 15 minutes a day to jump on that platform and engage with people on the platform, reach out, ask questions, connect with other business owners, find collaborators, find ideal clients. That you have time for I guarantee it, and it's true. I have a video series that is free. If you want it, go ahead and jump on my profile. You can go get it, but it teaches you how to do this engagement practice and you will see engagement on your profile increase without putting out a single other piece of content.

Nikisha King:

Good to know, good to know, and we'll add that link in the show notes, by the way, because I definitely want to get on top of that and I want everyone in the community, because if you have something available to you, please use it. Don't complain without using the actual source. That's available at no additional fee. Yes, if you have it, use it. So that's really good. That's a good point because I think when we look at social media and all the influencers and all the social media people, they're always like you got to put out at least three pieces of content a day. You have to do this, and I think the shoulds is where we go. Why right?

Lauren Litt:

We're fighting, we're pushing back and, again, let's filter that information right. They are an influencer. They are a social media manager. Yes, to get the best, best, best out of the platform, that's what you need to be doing, but you can still find clients. I recently started a new group and I have one person who joined specifically because they're aware of me from being on a podcast and then following me on social and then joined my group. Got it Right. That's a good thing. This I don't need, and most of us don't need 10,000 clients. This year I need 10, right, I now need eight. So you know like we really think about what is it you need? Because I bet you can do what you need and do the bare minimum to get there.

Nikisha King:

That's such a good point. Let me tell you, as a human being right now I know you're right. Right, I know you're right.

Lauren Litt:

Yes.

Nikisha King:

But I still feel like that 10 is a big number. What is that Right? Like we feel like that 10 is a hundred thousand. Yeah, and we really just need 10. Like, why is this 10 feel so hard and rigid and not so easy? But I know, for me it's all in my head. I know that we make things more than what they need to be and it's normal behavior. So if you're hearing me, please know you're okay. You're surrounded by people who truly understand you. Let me ask can you share an example of a business that you know that successfully built its marketing blueprint around its core offering and how its approach contributed to the success of serving its market or its ideal client? I want to know what it looks like when this blueprint is successful. You know what I mean.

Lauren Litt:

Yeah, I love to use my client, bob, because he's just adorable. He is an older gentleman and Bob and I had talked for years before he ever became a client Okay, right, so over time marketing being aware but once Bob was a client. He has an olive oil and vinegar store in Louisville, kentucky, and he started the store with his wife because they wanted people to have really amazing ingredients to cook with and, you know, have healthier meals and enjoy their food more. That's why they started their store and they had no nothing about online marketing or any marketing. Really. They were like here, just, you know, help us and the pandemic hit. Now Bob's ideal client we call her the lady of outtown. Okay, she has worked very hard for her whole career and she's either about to retire or she is already retired. She has some discretionary income. She loves to drink with her girlfriends you know, like she loves to go out to eat occasionally.

Lauren Litt:

And when the pandemic hit, you know, like who was buying olive oil and vinegar, right? Why was that a necessary thing? Well, because we had been curating this online audience, and it's a petite audience. There's a couple, I think. We're now like 500 or 600 on their Facebook page. They have a small group. They're connected to the farmer's markets in their area Because we had that very specific audience in mind and we'd been speaking to them. When the pandemic hit, we were able to continue speaking to them through Facebook and Bob not only didn't have to let any employees go, he actually hired someone during that time. So good, so good. So when we are clear about who we're helping and we consistently reach out to that person, we're then able to build that community, build out that thing that when we are like hey, literally the world is falling apart, but I think that this Herbes de Provence olive oil will make it better for you, People are like I think you're right, I do need it. I hope that answered your question.

Nikisha King:

Oh it sure did, Because I love that you use someone, Bob, who's older right. Who can literally fight this whole social media process? Yes, but they reached out to you after years and I have questions about that when you were speaking and engaging with him before he became a client. What did that look like? Was that only via social media? You guys would chat and say hey, what, what was he in your group Like? What was that?

Lauren Litt:

Well, I was first a client, like. I went into the store, my aunt who was clearly a lady of out town, you know like had brought me into the store and we were tasting olive oils and he asked what I did and we got to talking about it and then we were emailing, you know. So it was a direct connection. And then via email, the majority of my work is done through personal connections and referrals, and I say that as a social media expert, right Like I'm. I know that my marketing on social media is benefiting and uplifting those connections that I already have.

Lauren Litt:

It's shortening the time that it takes someone to buy from me. It's not necessarily anymore, even though I did just have that experience of like yes, I've seen you, yes, I followed you. Now I'm buying from you. It's not always like oh, we're going to find people online and direct sell to them. We're going to find them. They direct sell to them. We're going to find them. They're going to come into our community. They're going to get to know, like and trust us and then eventually they're going to buy.

Nikisha King:

Yeah, and that's how I feel, cause I do. It's so funny. I was speaking to my COO yesterday or Monday and what I shared with her is that I usually connect. I love relationships. I'm a relationship snob I don't know what it is. I'm not a one-nighter, I can't do that. So I love relationships. That is my being and in that it always feels interesting because I truly am interested in the people I'm speaking to. And then they do work with me after.

Nikisha King:

The cherry on top is that you're on top of mine, but it's never my intention. I don't use. I want to be on top of mine, so I'm going to reach out to you and chat with you. That's never the first step. The first step is how are you? It's been a while, what have you been up to? What's going on? How can I celebrate you? And I just want that connection because I truly like or enjoy the human being that I'm speaking to. But it's so amazing that just being that intentional, that caring behind it comes top of mind. Behind it comes Nikisha, we have something going on. We'd love for you and your design team to be a part of this. I think that in itself is just a gift.

Nikisha King:

That in itself is the service that I love, like I truly love, because now that they know and trust me and like me, now when I show up for their clients and what I'm doing, I'm intentional and I'm even more happy. But I can deliver and be of service even at a higher scale, because this is something I'm a part of the relationship, right Like I won't treat that client of theirs like second class or I want to give them the white glove service.

Nikisha King:

So, you sharing. Bob's story was perfect and I love how it worked out and it sounded like you helped him. Did you help him create his ideal client, like the lady out, oh yeah?

Lauren Litt:

That's part of of working together is figuring out, not just you know who they are, what their age range is. It's like, yeah, this lady loves a wine meme, she loves those silly quotes with the little birdies in the corner, and no other client that I have do we use that stuff, but for them, yes, it is a beautiful quote with the little background. It's part of what you're doing and understanding popular references that your client might do, because on social platforms we get to use memes, you know. So if your client is a Schitt's Creek fan, you better believe we are using some Schitt's Creek in your content.

Lauren Litt:

That's right, it is a shortcut to get like yeah, yeah, we both speak the same language we know, yeah, you know and it there's also clues that you can give people of like, specifically Schitt's Creek, right, that is such an inclusive show, that is so open and so if you're using that content, it lets people know. Okay, I get it. I am, I'm comfortable in this space. I feel connected to that person because we have a shared value system and you can do that with a lot of different things.

Nikisha King:

Right, I love that. That's a good. I'm so happy you offer that too, because I'm interested. I'm going to learn more about this. Yes, how can a business identify when they're forcing their operations to fit a marketing strategy rather than tail telling their marketing strategy to compliment their business? Well, if it's not working, yeah, but how do they know it? I think I know it's not working because my numbers are not going anywhere. Is that how they tell it's not working?

Lauren Litt:

Yes, so square peg, round hole when we are looking at. I'm a big numbers person. This is why I'm kind of a geek about it and I love doing it for my clients. But we pay really close attention month over month to what's working and what isn't working Because, again, let's just use Bob for everything.

Lauren Litt:

Right, like I was saying, those quote memes with the little birdies and stuff that that those ladies love I know those work because when we look back over the content we've shared for them over a month, those get engagement, those are getting shares, those are and it has nothing to do with olive oil. It's like today is your best, wednesday, yay, whatever, it is something better than that, but I know they like it because they are paying attention to it. So if we look at you as a business and over the last three months, we're like okay, sales have been down. Well, let's look at what you've been doing. Okay, wow, look, when you go live, people are really engaging with that.

Lauren Litt:

But you only went live twice and you've been putting out content every day. How about we pull back on content and have you go live a little bit more, right? Right, let's use your specific audience and your own personal gifts, because we each have something different. One of my other clients she serves C-suite executives and she is a funny and a whip smart right. She just writes really well. So for her we paired her with LinkedIn because that is more of a written format that she can really connect with people. Her newsletter does really well there.

Nikisha King:

Right, such a good point. You find also what they're good at and you use it, and you find that social media platform that connects with their talent and skills. Yes, that really works really well. All right, so what I'm going to do is ask you to create or share with us some step-by-step actions that our community and business owners can do to develop their own social media routine that feels like it's a hair care or makeup routine. I wanted them to take or gather from you some simple steps and make a routine, because hair cure I can get with, because I hardly have hair to hair cure.

Lauren Litt:

But you do have a fabulous color. I bet you have to keep that color.

Nikisha King:

Yes, I promise you it's really not that heavy.

Lauren Litt:

I go to my stylist, he gets it done and I'm good, you're not washing in cold water or anything to keep that. No, I'm washing in regular warm water.

Nikisha King:

The question is, how much do I wash it? I'm not washing my hair every other day. That is the thing, so I want you to share with us. What can we do, step-by-step, to create a routine for social media?

Lauren Litt:

There are three things that I would love you to do as a business owner. Number one let's identify how consistently you could keep to a specific rhythm on your social. So, if that is, I'm going to post once a week on LinkedIn great, that is your content goal. Or if it's, I can post once a month on LinkedIn Great, that is your content goal. Um, so, let's identify consistency, because consistency is really what's going to help you in the long run. Number two identify three to five days a week where you can build engagement on your platform Nothing to do with your content, everything to do with engagement. And, like I said, I have a series that walks you through how to review, respond and reach out on the platform, so you can take a look at that. And the third thing you're going to want to do is build in the habit of reviewing your numbers.

Nikisha King:

What did you?

Lauren Litt:

do over that last month. You know what actually moved the needle for you. Are people paying more attention than they were the month before? Okay, no, well, maybe we need to switch up your content. So, again, you're going to identify consistency. You're going to build engagement three to five days a week and then you are going to review your numbers on a consistent basis.

Nikisha King:

That's a good one. Oh, that's really good and it seems easy. I like when you said once a month, I was like my heart can get behind that with LinkedIn especially. Linkedin is a good place for me, but I'm just like that's a whole nother platform we can talk, yeah.

Lauren Litt:

Here's the thing, and this is the reason why, unlike other social media managers, I don't push every day. I want you to start with content, because I know that if we start with once a month, in three months you're going to see your numbers start to come up. You're going to see more connections. You're going to be like I'm going to do twice a month now.

Nikisha King:

Right, you get encouraged.

Lauren Litt:

In a year you were going to be doing more than you would if I said okay, we're going to post every day for 30 days, and then you would be like that days, and then you would be like that was exhausting Goodbye. And then we've done nothing. We've really just wasted your time and energy.

Nikisha King:

It's so true, so true. I love that because, yeah, as business owners, we do have a lot and I usually like to focus on the money generating items. But marketing is part of that, but sometimes I already have people in my funnel so I want to focus on them. So there's a lot and I do have how can I say? I have schedulers and things of that nature.

Lauren Litt:

Oh yeah, I love schedulers.

Nikisha King:

Yeah, and I usually use them to line stuff up because if I get it there, so I know I have what I need. It's just I need to get in a habit, or I need to educate my content person to get in the habit.

Lauren Litt:

That would be even better right, because if I have that person, then I can use that person's skills. This is why in my group, I do something called consistency calls, which is like a Friday party where we all get together and we make our own content and we schedule it out. Right, because having accountability for you and or your team to actually meet and be like, okay, this is the time dedicated to do this and we are all three pieces of content, let's go, let's create it, let's schedule it, let's be done.

Nikisha King:

Perfect, perfect. Thank you so much, lauren. I truly appreciate your time you being here and sharing such rich content with our community. I really hope that they get to listen to this take notes. I'm definitely putting all of Lauren's information in the show notes. Where are you located? Which social media platform you're normally showing up at?

Lauren Litt:

Well, I practice what I preach. My hero platform is Instagram and I just opened a brand new one just for my social media. It's at Get Social Happy. So come on and find me on Instagram. And I just want to say, before we wrap I'm so happy to be part of your service series here, because, if you are listening to this, if you tuned in because this was the service series, you were called to do what you're doing, and I want you to use marketing to help more people, because right now in the world, we are inundated by a lot of wild things and I know that, even if it is selling olive oil and vinegar to bring joy, to bring peace, to bring happiness to someone, it's going to make the world a better place.

Nikisha King:

So so true. I love that you shared that, because that's important, because sometimes we get so bogged down that service is this big grand thing. We forget that. It's the small things. We forget that the person, bob, who's selling oil and vinegar, can bring joy to that lady, his ideal client, who's happy-go-lucky, who has that little bit of money, who wants to resign, be home, make a really good meal, host her friends, right, and that's joy, that's human life, that's living. We all don't want to be on a boat or yacht somewhere in the middle of the ocean. That is not everyone's story.

Lauren Litt:

I get seasick.

Nikisha King:

Yes, the simple things in life are what we should realize. So when we're even creating our ideal client, when we're talking to our mass market, it's about getting really clear that that person is this and they really just want something. So simple and, once again, not make it really hard and big. A number 10 is really simple, yeah, yeah.

Lauren Litt:

Easy. I am all about ease this year, like we're just. We want the easy life y'all.

Nikisha King:

So good. Lauren, I appreciate you for wrapping up with that service part. I think it's so important for people to understand why marketing is a part of service. What you're doing is you're pretty much telling people how you can serve them and you don't need to serve the world, just them how you're here to help them in whatever journey they're on. Service is something big to my heart. It means a lot to me because sometimes I don't want the story to be about me. I want it to be about the people I care for. How can I help you out of this moment that feels uncomfortable, painful, and how can I help you get from point A to point B? Even though you feel like it's a big gap, it's small, but just having someone walk with you can make it feel really small and little. So I truly appreciate you, Lauren, for sharing with us all your knowledge. Just having you here is a delight. So thank you, Thank you.

Nikisha King:

To my community Leading Her Way podcast. I thank you for joining me today. I truly hope you were able to grab some nuggets from here and if you have questions, you are more than welcome to DM me or Lauren. Definitely check out her IG pages is in the show note. Have an amazing day, everyone and I will see you next Tuesday. We'll see you next Tuesday.

Nikisha King:

Hey, before you go, I got a golden opportunity for you. Yes, you, it's a chance as to get to pass up, a chance to work with me one-on-one, practically for free. Imagine waving a magic wand and saying goodbye to feeling completely overwhelmed, anxious and all those feelings that keep you stuck from selling your services. You know that feeling where you can't make decisions. You're on the hamster wheel. I know I was there, but what if I told you I can help you get rid of that feeling forever? Not only five minutes, 10 minutes, but forever. Yes, to the point where working on your newsletter website, creating content, feels like a breeze.

Nikisha King:

This week I only have four exclusive spots for a one-to-one opportunity with me. It's not a webinar, it's not a workshop. It's only you and me for 60 minutes where I'll teach you my aha method to get rid of that overwhelmed feeling forever. Listen, don't walk, but run over to focusnakishakingcom there it's in the show notes and grab one of my limited spots. It's limited and so many people keep asking for it, so it's going to be gone in a second. And remember, don't tell anyone about this great opportunity. It's just between you and me.

People on this episode

Head Shot

Nikisha King-Hidalgo

Host

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.