Leading H.E.R. Way Podcast
What if I told you that building a successful business doesn’t have to mean running yourself into the ground?
Welcome to Leading HER Way, the podcast that challenges the outdated belief that success has to come with burnout.
I’m Nikisha, your disruptive coach, and after 15 years of growing multiple businesses, I’ve learned that working harder isn’t the answer—building smarter is.
Every week, I sit down with powerhouse women entrepreneurs and wedding pros who’ve cracked the code to scaling their businesses while reclaiming their time.
You’ll hear raw, unfiltered conversations, client transformations, and behind-the-scenes success stories proving that your business can thrive without you constantly putting out fires.
Here’s what you’ll take away:
✔️ How to build 7-figure systems that scale—so you’re not stuck in the weeds of your business.
✔️ How to stop being the bottleneck and design a business that runs smoothly without you.
✔️ Social proof from industry leaders who have mastered this shift—and are here to show you how.
So, if you’re ready to work less while earning more, hit play, and let’s create a business that ignites your freedom. 🔥
Leading H.E.R. Way Podcast
73: How to Confidently Sell High-Ticket Offers Without Feeling Salesy
If you’ve ever stumbled when someone asks, “How much is it?”—this episode is for you.
In Episode 73 of Leading Her Way, Nikisha dives deep into how to sell high-ticket offers with confidence and how pricing isn't just about the number—it’s about belief.
Whether you’re a creative entrepreneur, service-based business owner, or wedding pro stuck in undercharging cycles, this episode will walk you through how to:
- Build clarity in your offer so you’re not sweating when it’s time to sell
- Confidently say your price (yes—even $10K) without overexplaining
- Transform your sales calls into empowered conversations—not panic spirals
You’ll learn why the real block to higher revenue isn't the market—it’s the self-doubt wrapped in your delivery. Nikisha shares her personal story of going from low-ticket bookings to five-figure offers that sell with ease, and how you can do it too.
Tune in now and get the confidence tools you need to grow your revenue, raise your prices, and finally become the ICONIC Woman CEO your business deserves.
Want more juicy tips like this to grow your income with less stress?
Follow @nkbizguru on IG for real talk, confidence-boosting sales strategies, and behind-the-scenes shifts that helped Nikisha go from $1K bookings to consistent $15K sales.
Ready to book with confidence?
Get access to Nikisha’s 5-Star SCALE™ System and other free tools that will help you stop second-guessing your prices and start selling like the CEO you are.
Welcome to Leading Her Way with your host and business guru, nakesha King. This podcast is the ultimate destination for women, creative entrepreneurs, who want to break free from burnout. If you are overwhelmed by client demands and feel like you're doing this all alone, you, my friend, are in the right place. Now let's dive in for steps to take back your time and simplify your workflow. All right, nikesha, take it away.
Nikisha King:Hello, gorgeous, welcome back to Leading Her Way podcast. I am so excited to have you with me. And last time we spoke, we spoke about the value of self. We spoke about low prices, high volume. Now I want to tell you a little bit more about that story, and not even tell you more. I want to speak about the confidence of booking.
Nikisha King:I remember and yes, I'm jumping right in I remember when I would have these prices set for this low offer, and when someone would get on the call with me they would want more. Right, this is a sign that I wasn't serving my market, because if I was serving them, they wouldn't want more. And I'm selling at a low price, I'm selling a lower offer than what they want. When you know your market, trust me, they come to you and everything they ask you're prepared for. But when I was doing my sales and when my younger years of entrepreneurship, I was selling based on what I, nikesha, thought that they wanted, and they would come to me wanting more, right? So I would sell, maybe, wedding invitations, and they'll be like well, we want to save the date and the day up, we want it all. Is that something we can do? Withitations, and they'll be like, well, we want to save the date and the day up we want it all. Is that something we can do with you? And I'm like, yeah, but I usually price them separately, not as a group.
Nikisha King:So have you ever had a moment where someone came to you wanting more and you were like dumbfounded on the call and you were just like, well, I could get back to you with a proposal. And we all do that. I laugh, cause I laugh at myself thinking about my moments. And we all do it because we are not assuming that they want us, we're not assuming that we're good enough for them or we have everything that they need. So what we do is we create the bare minimum, because what happens is when you're charging low, you're doing that, and when you're charging low, you're trying to keep the offer low. So you're going to put a little bit in and not the full amount of that you can give. It's just part of the mechanism of charging low. It's not intentional. You're not doing it on purpose, I promise you. But charging low requires low output, so you're doing that. But the person who came to you, they see something, they like something about you and when they come, they're ready for you to tell them exactly how you're going to work with them. And you give them a little taste and they're like well, I want more than that. What do you have? Hello, do you not have more? I need this, this and this. And now, on the call, they tell you they need this and this. And now your heart gets a little bit speed up because you're getting nervous Because now you got to go produce something for them and you don't know if you can do the job. You don't know if you can do the job. You don't know if you can meet their demand. You're worried because you might get it wrong. Have you ever had those moments? I did, I so did, and that's a part of your capacity. That's a part of your capability.
Nikisha King:The reason we price low is because we are playing it safe. We want to make sure that what we're offering can be done by us. And then there's some people who will take everything on and they'll figure it out as they go. So there's always two extremes in this conversation. There's a person who's doing it the basic, and when somebody asks for more, they're a little bit nervous because they're like I don't know how I can do this, but don't get me wrong, I know you're figure it out. I understand you're figure it out, I did too. And then there's someone who's like, yeah, yeah, we can do all of it. And then they'll figure it out, no matter what. Like Marie Folio says, it's all figureoutable. We all do it.
Nikisha King:But I don't think we do it on purpose. We do it through nervousness, we do it through fear, we do it through the scared being of feeling someone. How dare I feel someone and ask them for money, get it. So we're always going to show up. But the question is why do you constantly do it to yourself? Why do you constantly choose to assume that they don't want you and want everything you have to offer? So you have to start learning how to be confident in your offer creation and confident in your selling, and that's what we're speaking about today. So when someone asks you how much, do you find that you also get wet palms. Heartbeat speeds up, butterflies in your stomach Because now you think your number's too high.
Nikisha King:Sometimes that's a part of confidence booking. When we lack confidence in our offer. We have a high number, but we don't know if the product's good and not that it's not good, but you're like are they going to want it With all the features I stuffed in it? Will they desire what I have to give? And when they ask you how much, you're like a deer in headlights You're like, okay, I'm going to tell you, but I'm going to tell you and I'm going to keep talking and talking. So it is this much and, oh my God, it includes this, this and this, and we do this and we do that, and we do this and this, that, this, this, this, that, and you keep going and going and going, like the energizer bunny. You remember that If you are in my generation, you do so. I want you to know that.
Nikisha King:How much is not the problem. The confidence in what you offer is part of the problem. When you can't discover how much you should charge for your offer, what's the good pricing? What's this, what's that? No pricing is ever perfect, my love. None. Ever Pricing will never be perfect, because there is no price for the service you offer. That's set. Yes, there is a market. Yes, there's different people, different tiers. We have our low tiers, our medium tiers and our high tiers. There's market for everyone, or there's a person, an entrepreneur, for every market person looking for something. So your price is not wrong or right, it's what you believe about your offer.
Nikisha King:I usually would go to my coach and I go I don't know how much to price this. I'm worried about it. I think I did go to my coach and I said this Sometimes I don't even know where I'm at in recordings to go find it and I remember she said well, nikisha, do you buy into your offer, do you believe your offer? And I was like, yeah, I do, but I don't think I did fully and I was questioning it. And do you not know if, after a day, speaking to her, I believed in my offer and I sold it? I sell 10K offers. So I sold it and I was like, oh, and then I sold it again and I was like, oh, because that one just came and took it and I was like I got it. Now let me be honest with you. What I offer is worth more.
Nikisha King:But in starting my 10K travel, my 10K journey and I love what I do like value oh my God, do you know how much value I give to my clients? After being an entrepreneur for 16 years, I've learned so much. So someone who's coming to me in the four or five, even 10, 16, it doesn't matter how many years you're in it. There is a wealth of knowledge I have that I am all around good. I'm all around messaging. I'm all good around branding. I'm all good around, and I try not to do it because I don't like it.
Nikisha King:I'm good around designing. I can design any website. I can design anything you give me. Once again, don't do it, because if I did, I would have the design house running and I can see things. I know a lot about all of it Sales, my jam. You know what I mean. So my clients they get so much value in working with me. You have to understand they don. They have now taken everything I taught them and now they've applied it and they will have it till death. Do them part. You know what I mean. There's no way they can unlearn what I've given to them and now they become teachers themselves. So everything I do in my business, I teach someone and they have a tool to help someone else. This is the impact that I fall in love with as an entrepreneur.
Nikisha King:Confidence in booking is that being confident in your offer, being confident in your offer that what you're doing is serving your client. It doesn't have to be impactful in ways that it serve other people, and they will, because if your client's happy with you, they're referring more people so they can have the experience that person can have the experience they did. So you are impacting. I want you to know that. But we just do it differently as human beings because we're different in our skills. But I want you to become comfortable. When someone says how much, I don't want you no more to walk around feeling like I have to say a load of things after I tell them the price. So what I'm gonna teach you in this podcast. We're gonna turn it around. I'm gonna teach you a little bit of techniques that I learned.
Nikisha King:When someone asks how much, first and foremost, you wanna be confident in your pricing. That comes from the clarity of your process. How much did you get them ready for your numbers? Yes, we have it on our website, but that doesn't really tell them a lot because you tell them what's included. It's such a small little bit. They got on a cold with you anyway, so the price couldn't be that scary. Or you didn't put the price on the website and on your form you have this area that says what's your budget, what's your pricing. There's a range and they choose a range that you work in. So you're like, okay, they have some idea of my numbers, but on the call, the question is are you asking them the right questions? Are you asking them the questions that's going to help you understand the pain or the problem they have that your offer is going to help with. You're going to solve that for them Now.
Nikisha King:For you, if you don't have a lot of awareness or clarity around this, it's going to feel very uncomfortable. It's going to feel like, okay, I'm listening, I'm not sure what their problem is. I don't know if I should ask another question. All right, I'm just going to keep going because we only have 30 minutes. All right, you put the timer, you set the timer. If you set it for 30 minutes and you feel like you don't have enough time, that's on. You Change that 45 or 60. Hello, it is your business, this is not anyone else's business. So change, have the time.
Nikisha King:If something's not clear, ask more questions. I love asking questions because people will always be willing to tell me what their problem is and they don't feel uncomfortable because they want you to know so you can be the best solution pill for them right now, after you ask your questions. You then ask them do you have any questions for me? That's the first thing I do when we're done or with me, finish asking questions and normally they may ask me questions about my process, but they never will ask the price and I go and I will explain the process, tell them what to expect when we first start. This is what it looks like. Then I go, do you have any more questions? And they may go. No, they may not ask me how, like. Then I go do you have any more questions? And they may go. No, they may not ask me how much and I go. Great, what I'm going to do is I'm going to send the agreement for you and in setting that agreement for you, it'll have everything in it your scope of work, the investment, and they might go. Wait, but what is the investment? I do this purposely because I want them to ask. When people ask, they're buying into the offer. They're curious. Let them ask the question of how much. Okay, don't feel like you have to just give that information up. Let them do some work with you. It's a partnership and this is how partnerships go. Now, when they ask me how much I go. Okay, let me clarify one thing with you In listening to what I heard, these were your concerns.
Nikisha King:In these concerns, my best offer is offer A. Notice I don't call my offers packages. Packages sounds like a pack of gum. I don't sell a pack of gum. I don't sell any commodity, any products. My offer is very custom and tailored to the person. So they can't go in the store and get a package, but they can get an offer to work with me and have a transformation. So I use the word offer, so I'll offer you offer A, and offer A includes this that takes care of that problem, this that take care of this problem and this that take care of this problem. Does this sound like? I understand what your work, what you desire and what you want to get, and they'll be like, yeah and I go.
Nikisha King:If you get off the call today and you are a no, will your problems get solved? And they might go no and I go okay, out of one, out of five how valuable is it to solve these problems? And they might go. It's a five. This is really killing me. This is something I don't want. This is what I want in my wedding. This is what I want, this is what I need and I go great. So, working with me, it's going to be $10,000 for the service, and then I stop or I'm like well, for working with me and getting this offer that meets these things that you need that you feel like are a five is $10,000. And, yeah, they're going to throw up in their mind a little bit. You know, might come up, it might not come up, trust me. I've said $10,000 clearly and the person did not blink when they said, oh, that's the number I had in mind too. It has happened.
Nikisha King:I love those moments. They're really good, and what I'm going to tell you is I want them to have a little up moment because the value is there. They're going to have the transformation, and the transformation is not short lived. It lives with them forever because they cannot unlearn what they're going to get In providing a service to a wedding event or an event, they're going to get a transformation that day they've never experienced. That's why they don't know that $10,000 is worth it.
Nikisha King:But that's your job to prepare them before they even get on that call. And how do you do that? Keep listening to Leading Her Way podcast and you'll find out. So when that person has that moment, you just let them have their moment. Let them say something. Next, you don't need to fill the space up and they may go. You know what? That just feels like a lot. I'm like okay, tell me what a lot means to you.
Nikisha King:When you feel like the number is a lot, then I'm going to assume that this is not a problem for you. You don't need this problem fixed. Is that correct? And they're going to be like no, like this is really an issue. I don't want this to happen. I want this. These are my priorities. Okay, if these are your priorities, do you recall what I shared with you? And they might have not gotten what I shared with them. So I'm going to have to turn it around and go here's what happened when a client came to me with this problem, and when they came to me, these were the things that this problem caused. And when they chose to work with me, this is how we solved it. Now, they did have competitor A, but competitor A couldn't do these three things, and this were the three things that made their solution better.
Nikisha King:You have to tell people a little bit more when they feel like they can't do it at that number. It's not the number, because we don't buy on logic, we buy on emotions. It's not the number. They just didn't understand the value you're providing really well. So you might have to ask some more questions to make sure you're on the same page. Or they don't believe you can do it because your work, when they came into your client journey experience, did not say you would charge $10,000 because it was bootleg. Okay, I know I'm hurting feelings here, but this was me. Okay, I didn't have a really good client journey. So when they came to me, that didn't match the price I was asking for when I started, at my $4,000, I wasn't asking for 10, but when I created the client journey and they had this experience with me, they never had anyone paying me $15,000. It was easy because they knew I could do the job because of the experience they had with me before even meeting me.
Nikisha King:That is what I want you to do. That is confidence booking. So if this sounds like something you're interested in learning, if this sounds like something you're like, nikisha, how the hell do you teach me this? I want to know. Come and join me on May 14th at my More Profit, less Chaos Masterclass. So if you're listening to this podcast and it's a possibility that this date might have passed already what I'm doing is I'm going to have another one coming up in June or in July Haven't set that date yet but in the next masterclass more profit, less chaos you're going to learn about my confidence booking. It's part of my five-star scale system and I'm so excited because once you come, you can't go back, so you're going to walk away with a lot of value from that masterclass itself.
Nikisha King:I love what I do and I'm really good at it, but I'm confident in what I do because if I wasn't, I couldn't be offering people five figures and people say yes without breaking a sweat. There is something in that. Let me help you learn what that is. I will see you next Tuesday and have an amazing, amazing week, and I want you to always ask yourself this one question are you ready to become the iconic woman CEO that already is inside of you? All you have to do is take some steps maybe uncomfortable, but that is where we grow and if you are, then I am the woman who can help you get there.
Nikisha King:I'm excited and know your offer might not be 10K, because I am building a community for women like you, who will come in, get everything they need and they would be able to leave and I wouldn't say leave. You're going to be with me for a while. We're going to build your company together from the ground up. That's what I'm here for. I'm freaking excited about it, so I look forward to working with you, seeing you, having you in my world, teaching you how to become confident in your booking and your sales. Start making the money you need to feel like this life is for you. This job is for you. It's not even a job, but this business you own is for you, and you love helping others rise in their journey. I will see you next Tuesday. Have an amazing day and remember are you ready to become the iconic women's CEO that you are? Have a great one. Bye.
Speaker 1:Thank you for joining us today on Leading Her Way. We loved having you with us. Remember each action you take, no matter how small, adds up to big results. If today's episode fired you up, hit subscribe for more insights and visit our resource hub, which is linked to the show notes. There you'll find tools to streamline, organize and grow your business. Keep moving forward and we'll be right here to cheer you on next week.
